tag:blogger.com,1999:blog-85495668635274588612011-04-21T11:59:47.926-07:00Y.Freshhttp://www.blogger.com/profile/13227959878014714653noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-8549566863527458861.post-37964129393321153492008-09-15T06:43:00.000-07:002008-09-15T06:50:04.449-07:00<div style="text-align: justify;">Europe’s largest Apple reseller, Humac, today unveils its new flagship in Reykjavik, Iceland, by London retail design specialists M Worldwide.<br /><br />The 200m2 Humac flagship will sport a fresh corporate identity, visual communications and a new approach to presenting and merchandising third-party products.<br /><br />Remaining faithful to the Apple brand while developing Humac’s visual identity was central to the design concept, says David Martin, M Worldwide joint managing director.<br /><br />‘You’ve got two brands existing in one space, so we had to strike a delicate balance between Apple guidelines and fixtures, and Humac’s branding communications and concepts,’ says Martin.<br /><br />The new store still carries the traditional Apple markers of ‘clean, bright and easy to shop’, explains Martin, but with the addition of Humac’s lime-green highlighting, lacquered grey finishes and new woven flooring material.<br /><br />‘It’s an evolution of what was there, but with a much richer visual expression,’ says Martin.<br /><br />The new store concept will be rolled out across Finland, Sweden, Norway and Denmark, as growth rates continue to rise within the region, says Humac chief executive Sigríður Olgeirsdóttir.<br /><br />The Nordic Apple store group approached M Worldwide last February, following the group’s previous high-profile work with Vodaphone Iceland, Orange, T Mobile and DSG.<br /><br /><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8549566863527458861-3796412939332115349?l=newsdesignfresh.blogspot.com' alt='' /></div>Y.Freshhttp://www.blogger.com/profile/13227959878014714653noreply@blogger.com0